Very often we see companies spend £1000′s on Branding Design, which is OK if you are intending to reach a wide audience and do lots of marketing, but if you are a small business that will do little advertising and marketing then what you really need is an identity such as a logo.
There is a difference between the two, both in the price and design consultation and process.
At ADK we help you determine whether a brand or identity is required. Then we provide the consultancy, planning and design to help your business achieve a brand or logo.
What is a brand? By helping you analyse your core ethos, business personality, customer delivery and attributes we help you build a brand.
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Branding & Design
A brand is a combination of attributes, communicated through a name, or a symbol, that influences a thought-process in the mind of an audience and creates value.
As branding design is anchored in psycho-sociology, it takes into account both tangible and intangible attributes, e.g., functional and emotional benefits.
Therefore, those attributes compose the beliefs that the brand's audience recalls when they think about the brand in its context.
The value of a brand resides in all aspects of the company from service to product, and for the audience in the promise that the product or service will deliver.
So in summary our branding design service involves meetings, ideas, aspirations and a spot of reality check. The branding design will culminate in tangible things such as logos, packaging, stationery and other brand related products.
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Logo design doesn't have to be expensive and with focus can produce an identity that customers will remember.
Our logo design service is a simple process and starts with some basic questions and a short consultation. Then we design 3-5 concepts for you to view. You tell us what you like or dislike, suggest changes or additions, and then we build the logo design from there.
We provide your logo in many formats including, PNG, JPG, EPS, & TIFF so you can use them in all media formats including print, web, digital media, and more.
Our logo design service has been used by businesses from all sectors: charities,events,sports and government organisations. So no matter the industry or organisation you represent we have the skills and experience to design any form of logo.
Check out our portfolio for logo design work and ideas, and don't forget that we provide additional design services to compliment our logo design; these include signage, web design, banners, print design and more.
Corporate Identity DesignEnsuring consistency with your organisation's identity
Corporate identity design is a design service that not only looks at your brand and logo design but also involves the review and/or design of other communication material.
These may include Letterheads, Compliment slips, Business cards, PowerPoint Presentations, Brochures, Social Media platforms, Uniforms, Vans, Signage, Invoices, Exhibition stands, Boxes and much more.
For many small businesses this starts with logo and stationery but once you get more communicative you must ensure your identity is consistent in how its seen by all. Corporate Identity design is a simple process and a great place to start when setting up a new business.
Types of Logo DesignThere are three main styles of logos; illustrated, emblem/iconic and text
Illustrative logo designs are high impact with WOW factor and as such are very popular. They have a clear illustration as part of the logo and can be hand drawn and then digitised. These logos usually contain lots of colours.
The iconic/emblem type logo design is very popular with new businesses and high tech's. The style is clean and very professional. The emblem/icon usually represents in some way what the business is about. The icon can also be an abstract that has a deeper meaning.
A text based logo may use several fonts, overstate some of the letters: it comes across as very professional and can be clean, strong and last longer in style than other types.
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