Audits & Testing
Best practice requires you to ensure your website is accessible to all and there are guidelines your website must follow to achieve this. Add ease of use of your website and functions (usability) and you can really succeed online and iron out the issues that prevent conversion.
Consumers all over the world have come to rely on their mobiles phone as essential communications tools. They personalize them, take them everywhere they go, and many cannot imagine living without them. With over 1 billion SMS exchanged per month worldwide, according to research from 2006 by the Aberdeen Group , 81% of enterprises surveyed identified SMS as key to satisfying customer needs. Forrester Research has also shown that SMS is one of the most responsive marketing communications mediums, with 5 times better response rates than direct marketing. It’s great for:
- Accessibility testing and reporting
- Usability testing and reporting
- Search engine optimisation testing and reporting
- eBusiness audits
- Market research and reporting
Why Usability & Accessibility?
Delivering what the customer wants through user testing.
How usable is your website? Do your visitors find what they need? What kind of experience do they have? Will they come back again? You can answer these questions by carrying out user testing on your site.
User testing involves getting together some members of your target audience and asking them to carry out tasks on your website whilst you observe. By watching how they get on, and listening to what they say, this will give you valuable insights as to how you can improve your site.
In conjunction with your requirements, we will identify the major audience within your website and using this information, determine their characteristics and demographics of those that will test the website. We will use this information as the basis for the type of user we will use in the testing process.CONTACT US
What About Other Tests?
Creating Opportunities in Operations.
We also carry out other tests relating to accessibility, commercialising of content, and technology used.
These include page load times, saturation tests, benchmarking, colour and contrast, screen readers, search engine optimisation, creative content at much more.
In addition we also look at the eMarketing of your website and its communications.
Following the completion of the user experience testing, we will provide you with a full ‘easy to read’ report that provides information on user feedback, our findings, both positive and negative, and provides recommendations to help you achieve compliance to the documented usability principles and guidelines known as heuristics.
If desired, you will also receive an Interactive CD-ROM based presentation featuring video highlights of usability testing sessions.CONTACT US